Love

OK Go has long been known for turning music videos into mind-bending feats of visual art — and with Love, they’ve done it again. Marking the band’s return after more than a decade, Love debuts alongside their fifth studio album, And the Adjacent Possible. Set inside a grand train station in Budapest, the production brings intimacy and scale together in stunning harmony.

To bring Love to life, OK Go reunited with creative agency SpecialGuest and innovation studio SpecialGuestX, in partnership with production company 1stAveMachine. The team also collaborated with Ray-Ban Meta, PMI, and Universal Robots. The video was co-directed by Aaron Duffy, Damian Kulash, and Miguel Espada — a creative trio whose vision fused choreography, engineering, and emotion.

While the music video was executed in a single uninterrupted take using precision robotics and real-time choreography, Ray-Ban Meta’s AI-powered smart glasses played a unique role behind the scenes — capturing exclusive, immersive POV footage that offered a first-person look at the complexity and beauty of the process.

‍

Love unfolds as a choreographed performance between man, mirror, and machine. Dozens of circular mirrors glide in precise motion on robotic arms, while bouncing balls and flowing fabric fill the frame in a vibrant, synchronized display.

At its core, the video is an ode to fatherhood — a meditation on how love expands and reshapes over time. No post-production tricks. Just real-time, real-world magic where emotion, engineering, and artistry move as one.

‍